Facebook and Instagram lead ads, straight into your real estate CRM
Connect each Facebook page once, choose which project its leads belong to, and every lead form submission from Facebook or Instagram reaches your sales team within a minute, with the campaign, ad set and ad it came from. No CSV downloads, no copying numbers from Ads Manager.
Several pages, each mapped to a project
Builders often run a page per project or per brand. Connect as many pages as you manage, send each page to a project, and if one page runs forms for different projects, choose a project per lead form.
Built to keep working
Pages are connected with permanent tokens, and the CRM checks every hour that the token, permissions and webhook are still in order. If anything breaks, the page shows what to fix and admins are told.
- Leads arrive through Meta's webhook, usually within a minute
- An hourly catch-up fetches any lead the webhook missed
- "Import older leads" brings in everything Facebook still keeps, up to 90 days back, with each lead's own date
- Test leads from Meta's Lead Ads Testing Tool confirm the connection without cluttering your leads
Know which ads sell
Because every lead keeps its campaign and ad, the campaign report shows leads, site visits, bookings and cost per booking for each campaign once you add your ad spend.
Set it up, step by step
Questions about facebook & instagram leads
Do Instagram lead ads work too?
Yes. Instagram lead ads run through your Facebook page, so they arrive the same way and are marked with Instagram as the source.
Do I need a developer to connect it?
No. A six-step guide inside the CRM walks a page admin through creating the Meta app, the webhook and the connection, in about 30 to 45 minutes. Floating Infotech's support team can help if you get stuck.
Can I bring in leads from before I connected?
Yes, up to 90 days back, which is as long as Facebook keeps lead form answers. They keep the date the customer sent the form, are assigned by your lead rules and get no late welcome messages.
More of Realty CRM
Lead management
Real estate lead management software: every enquiry from ads, portals, your website and walk-ins in one list, duplicates caught, follow-ups automated.
Automatic lead assignment
Assign real estate leads automatically by round robin, project, location or campaign, within office hours, and move them on if nobody calls in time.
Sales analytics & reports
Dashboards, targets and 13 reports for real estate sales: lead sources, campaign ROI, executive performance, site visits, bookings, collections and the funnel.
WhatsApp automation
WhatsApp in your real estate CRM: one-tap chats from every lead, approved templates for welcomes, site visit reminders, payment reminders and booking confirmations.