NewAI assistant, customer support desk and shareable project pages for WhatsApp.

Real estate CRM software features

Everything Realty CRM does for builders, developers and their sales teams, from the first enquiry to the last instalment, and for brokers and channel partners who sell builders' projects.

For builders and developers

Lead management

Real estate lead management software: every enquiry from ads, portals, your website and walk-ins in one list, duplicates caught, follow-ups automated.

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Facebook & Instagram leads

Connect Facebook and Instagram lead ads to your real estate CRM. Leads arrive within a minute, in the right project, with the campaign and ad they came from.

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WhatsApp automation

WhatsApp in your real estate CRM: one-tap chats from every lead, approved templates for welcomes, site visit reminders, payment reminders and booking confirmations.

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AI assistant

An AI assistant inside your real estate CRM: where each lead stands, the next best action, a ready WhatsApp message, polished replies and answers from your guides.

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Automatic lead assignment

Assign real estate leads automatically by round robin, project, location or campaign, within office hours, and move them on if nobody calls in time.

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Inventory management

Live project inventory for builders: towers, wings, floors, row houses and units with availability, holds, pricing and cost sheets, in your real estate CRM.

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Site visit management

Schedule site visits, send confirmations and reminders on WhatsApp, check in at the site with GPS and see who was really there, in your real estate CRM.

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Bookings & cost sheets

Cost sheets with GST and stamp duty, discount approvals, unit bookings, payment schedules and documents: real estate booking management in one CRM.

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Payment collection

Track every booking's instalments, receipts and dues, send payment reminders automatically and see overdue amounts with ageing, in your real estate CRM.

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Channel partner management

A channel partner portal for builders: brokers register customers with duplicate protection, you control what they see, and commission is worked out with TDS.

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Sales analytics & reports

Dashboards, targets and 13 reports for real estate sales: lead sources, campaign ROI, executive performance, site visits, bookings, collections and the funnel.

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Android app

The Realty CRM Android app for real estate sales teams: today's calls, follow-ups and site visits, one-tap call and WhatsApp, GPS check-in, projects and inventory.

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For brokers and channel partners